Alex Liberati on Clubhouse

Bio

Healthcare | Channel Management | (Digital) Marketing | Commercial Strategy

* Career developed over 25+ years of ethical and strategic experiences in the commercial area - marketing & sales, working for healthcare technology multi-national companies: Philips, General Electric, Kimberly-Clark, Covidien (Medtronic), Abbott, Esaote, brain4care and Beckman Coulter (Danaher).
* Solid experience managing and directing:
- indirect channels: coverage expansion and professionalization, in Brazil and Latin America;
- direct sales: hiring, training and developing high performance commercial teams;
- marketing, product lines and business units, in Brazil and Latin America (top line ~Euro$ 44MM and USD 50MM).
* Recent experience in:
- startup angel investment, mostly focused on health and well-being (Health Angels BR, GV Angels, Stern Aegis);
- entrepreneurship: co-foundation of a healthcare startup (ALBA) and a digital marketing consultancy firm (BOMP).
* Structured and implemented a strategic Digital Marketing project, unique in the world, for medical equipment Sales and Services to hospitals and clinics. Digital KPI management, campaigns, keywords, leads, and CRM systems (Salesforce / MS Dynamics).
* Local and remote recruiting, developing and managing by objectives, with teams from 15 up to 25 contributors, enhancing direct sales and indirect channel partners.
* Led an organizational change management for the Indirect Channels, implementing a multi-year new go-to-market model, with YoY double-digit growth.
* Profile and Talents: I tend to motivate and influence people persuading the team towards company's common objectives, seeking to reach goals using purpose and identification (not through aggressive or threatening methods). People believe and trust me because my work is more than a job: it reflects my personal lifestyle, with ethics and fairness. My nature is objective and assertive for closing deals, being positive, bold, active, competitive and a maker.
* Fluent in Portuguese (native), English and Spanish (professional proficiency); French (basic understanding).