(CNN) Snoop Dogg is officially in charge at Death Row Records.
It was announced Wednesday that the rapper had acquired the label.
It's a sentimental move considering Death Row Records launched his career in the 90s with his debut album "Doggystyle."
Super Bowl LVI halftime show will be packed with star power
Super Bowl LVI halftime show will be packed with star power
"I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value," the rapper said in a statement.
"It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me."
Death Row Records was founded by Dr. Dre, Suge Knight, the D.O.C. and Dick Griffey. It rose to prominence with artists including Tupac Shakur.
The news of Snoop Dogg's business deal comes just days before he will hit the stage at the Super Bowl halftime show. He will be performing alongside Eminem, Dr. Dre, Mary J. Blige, and Kendrick Lamar.
Day | Members | Gain | % Gain |
---|---|---|---|
July 19, 2024 | 347 | +2 | +0.6% |
April 23, 2024 | 345 | +2 | +0.6% |
February 12, 2024 | 343 | 0 | 0.0% |
December 29, 2023 | 343 | +3 | +0.9% |
November 15, 2023 | 340 | +3 | +0.9% |
October 15, 2023 | 337 | +2 | +0.6% |
September 15, 2023 | 335 | 0 | 0.0% |
August 17, 2023 | 335 | +2 | +0.7% |
July 15, 2023 | 333 | +2 | +0.7% |
June 21, 2023 | 331 | +1 | +0.4% |
March 20, 2023 | 330 | 0 | 0.0% |