The view that impression management is inconsistent with a person’s authenticity is based in part on the mistaken belief that it involves acting or pretending to be someone other than whom you are. Quite the contrary—impression management involves presenting yourself so that those aspects of your character—those features of your personality—are most prominent so that it is readily apparent that you are not defined by any stereotypes commonly associated with people of your social identity. Code-switching is an instance of impression management that is often criticized as putting a person's authenticity at risk. ... Keeles, assistant director for diversity, equity and inclusion at Northwestern University, do not believe that code-switching is inconsistent with authenticity.