Welcome to MarTech World! Here you’ll get content and experiences that educate, engage, and support you in your daily mission as a professional working at the intersection of marketing and technology.
Learn from marketing veterans on how to succeed in today’s customer-centric, digital-first, and multichannel marketing environment.
Our discussions will be organized into the six topics:
➖Transformation: New tools and new approaches require constant change.
➖Data: The oil that makes marketing run.
➖Operations: Effective orchestration is magic.
➖Experience: Customers and prospects are the arbiters of success. Their satisfaction alone yields results.
➖Performance: Tactical marketing is science.
➖Management: Outcomes are bounded only by the imagination and proficiency of the people and teams at the wheel.