Future of Wine Marketing on Clubhouse

Description

Welcome to The Future of Wine Marketing



The Future of Wine Marketing is a community focused on creating authentic conversations about marketing and digital marketing strategies in the wine industry. The wine consumer behavior has changed dramatically in the last year. The wine industry used to be a product (wine) driven industry, but it is shifting to customer experience. We will discuss new innovative ways to approach wine from now on. Join us for healthy, fun, thought-provoking weekly discussions and ask questions on different topics about wine marketing.



Join us for our weekly events:


AMA Digital Marketing
Open Mic – Questions
Marketing Strategies – Present and Future


Nature of the topics

- Branding, Brand Equity, and Positioning
- Digital Marketing Strategies
- AR labels and storytelling
- Growth hacking
- Search (Paid and Organic)
- Social Marketing (it is not social media)
- CRM via different channels
- Social Media Marketing
- Mobile Marketing
- Video Marketing
- Reduce dependency on emails
- Sustainable Marketing
- Impacts on e-commerce
- New ways of monetization
- NPS (net promoting score)
- Neuromarketing
- Wine tourism
- CX beyond the winery
- CX beyond the bottle