Positioning Positioning on Clubhouse

Description

This is the club of Positioning.

What is Positioning? It is the "mental model" that shall drive all your marketing.

Philip Kotler, of Positioning, said:

"Now there is one more step before 4P planning can take place. That is P, Positioning. This is the revolutionary concept that Al Ries and Jack Trout introduced in their now classic book, Positioning.

Positioning is a revolutionary idea precisely because it cuts across the other four Ps. It informs each of the Ps and adds consistency to them."

– What is Positioning?
– How does Positioning work?
– What is the role of Positioning in modern branding?
– Do modern marketers understand and use it?
– How to do Positioning today?

In our rooms we welcome

– entrepreneurs
– consultants
– advertising agency people
– marketing scholars and students

and anybody interested in Positioning but also Marketing, Branding, Advertising

Let's go deep into Positioning.

–To know about the next rooms please follow club creator @marcodeveglia