Let’s Talk About (Marketing & Customer Experience) ————Black Business Owners I have some questions I want you to consider.
1-What is the value of each Marketing Dollar you spend?
2-What is your current Customer Acquisition Cost?
3-What are your Conversion Rates for each Marketing Campaign you’re paying for?
If you’re like most, all these terms are another language. But these terms all determine your True ROI (Return On Investment) and just by knowing these terms you will be able to make more money and stop wasting valuable Marketing Dollars.
The Terms To Know:
Marketing Campaign = What you use to get in front of customers
Marketing Dollars = How much you spend to acquire customers
Customer Acquisition = How much you spend to acquire 1 customer
Conversion Rate = The conversion rate is the number of conversions -such as marketing actions or ‘clicks’ on your site- divided by the total number of visitors.
Just by knowing your Conversion Rate for each Marketing Campaign, will allow you to spend your Marketing Dollars on the higher conversions which will increase your ROI.
I hope this was helpful.
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