PAJA's Objectives
- Create awareness of African jewellery and gemstone sectors, across Africa and globally
-Increase consumer confidence in African-made jewellery and cut gemstones
-To meet the UN Sustainable Development Goals (SDGs):
These are –
a. SDG1 No poverty
b. SDG4 Quality Education
c. SDG8 Decent work and economic growth
d. SDG9 Industry, innovation and infrastructure
e. SDG 12 Responsible consumption and production
f. SDG 16 Peace, Justice and Strong Institutions